Measuring success in social media marketing
There are some ways to review metrics in social media marketing. For example, you can use the analytics tools integrated into various platforms, such as Twitter Analytics or Instagram Insights.
Or you use an analytics and tracking tool like Google Analytics. This tool is a great choice, especially if you want to track your social media and website metrics. And as mentioned above, many social media scheduling solutions have monitoring and tracking capabilities.
These metrics tracking tools provide insight into what resonates with your followers and target audience. And they provide insight into what you might need to change to improve engagement rates.
Now that we’ve covered the benefits of social media marketing and how to develop a strategy, let’s dive into the various resources that can help you make it happen.
Social media marketing resources
You can use tons of opportunities when developing a social media strategy for your business. Thanks to the following courses, training, and books, you will feel more competent in developing a social media marketing initiative for your business.
Social media marketing courses and training
The following three methods can help you learn more about social media marketing if you feel your particular situation requires it.
1. Earn a degree
Only a few universities offer a substantial degree in social media marketing. A certificate of completion in this area can also be obtained via online courses from various universities and institutions.
2. Use an online learning website
Another excellent learning resource is LinkedIn Learning. This online learning website offers training, tutorials, and courses on various social media marketing topics.
3. Obtain a certificate from a company
You can also purchase a certificate from a company, such as HubSpot’s Social Media Certificate. With this free certification, you’ll learn how to engage with your customers and improve your conversion rate. You’ll also learn how to strategize, expand your reach, and measure your social media ROI.
Books on social media marketing
You can also learn a lot about this topic by reading relevant books on social media marketing. Here are some examples of well-regarded books on the subject:
1. Likable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook by Dave Kerpen
This New York Times bestseller explains why positive engagement with followers on social media is critical in attracting clients and advocates.
The book shows you how to create impactful content that your followers will engage with and share across your networks. In addition, the author Dave Kerpen explains why you have to continuously inspire your followers with your content to avoid losing them at some point.
2. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
According to Gary Vaynerchuk, successful social media marketing isn’t about producing as much content as possible; it’s about publishing content on the right platform specifically tailored to your target audience.
In this book, marketing expert Vaynerchuck explains how to do this and how to use social media to create meaningful relationships with your followers and customers. You’ll learn how to create amazing and unique content that will make the competition’s content pale in comparison.
3. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email
What is The Influencer Marketing Factory?
Great customers lead to great campaigns. That is the ultimate goal of The Influencer Marketing Factory, aka the influencer marketing experts. This full-service agency assists clients from A to Z in creating influencer marketing campaigns that achieve the goals they aspire to.
Alessandro Bogliari, Founder and CEO, explains: “Our goal is to create creative and effective campaigns. And to make our customers happy.”
This incredible agency has proven to be competent in the following areas, among others:
- Influencer Marketing
- content marketing
- management
The Factory creates brilliantly crafted social media influencer campaigns for great brands on TikTok, Instagram, and YouTube. Each movement is designed to be authentic, scalable, and ROI-driven. The agency has a proven track record of running influencer marketing campaigns. They know how to make any influencer campaign a success.
The client list is impressive too, with clients like:
- Snapchat
- Universal Music Group
- SonyMusic
- GrubHub
- Hilton hotels
- BudLight
- Chips Ahoy
- bumble
When these big names trust the Factory, it’s with good reason.
The Influencer Marketing Factory offers the below services:
– KPIs and campaign goal analysis + set up for every new client
– Detailed Target Audience and Influencer identification
– Influencer contracting, briefing, and operations
– Content creation
– Tracking results, in-depth reporting, and ROI analysis
Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing