Social media or advertising are paid advertising measures in social networks. Therefore, the ads are often referred to as paid content, i.e., sponsored content. Social media advertising is a subset of social media marketing.
The advertisements – also called social ads – are usually between the organic content of the users. A unique feature of social media advertising is the targeted control via the profile information of the platform users. This way, clear target groups can be formed and targeted with suitable content.
Other advantages of social ads:
- Long-range
- Automatic tracking of interactions with social ads (e.g., likes, shares, views)
- Detailed analysis and success measurement
- Full cost control
- Sensible use even with small budgets
- Exact targeting possible
Social media offers a wide range of potential customers and advertising formats. Therefore, the potential in marketing should be exploited. Various marketing tools can help with coordination and analysis.
Example Facebook Ads
Social media advertising in the form of Facebook ads is particularly suitable for drawing the attention of new potential customers to your own company. In this context, we speak of push marketing – i.e., measures intended to reach people who currently do not need a connection with our services. The aim is to inspire these people and generate demand for them. Thanks to numerous targeting options, social media ads on Facebook can be displayed particularly granularly.
Depending on the social media strategy, Facebook ads can be used at three points in the customer journey:
- In the awareness phase, to increase reach and brand awareness,
- in the consideration phase to build customer loyalty and generate leads,
- in the conversion, the degree to drive sales or other modifications.
Social media advertising can usually be placed in many different formats. For example, in the case of Facebook, there are various text and image combinations, video ads, carousel ads, or shopping ads. Additional designs or combinations of methods are suitable, depending on the purpose of the ad.
Example YouTube Ads
YouTube also belongs to social media and is of great importance for many companies in marketing due to its enormous reach. YouTube Ads are short advertising clips that can be placed before, during, or after a video on YouTube. There are different video ad formats – for example, in-stream ads, discovery ads, or bumper pads.
In-stream ads are controlled via keywords and integrated into other YouTube videos. The user can skip the ad if necessary, and the advertiser only pays if the ad has been viewed in full for at least 30 seconds or shorter ads or has otherwise interacted with the ad.
Discovery ads are played independently of other videos. For example, they appear in the search results when searching for thematically appropriate terms.
Bumper ads are the quickies among video ads. They are only a maximum of 6 seconds long and are primarily designed for smartphone users. Like in-stream ads, they appear within another video but cannot be skipped.
Social Media Consulting
Would you like to position your offers effectively on social media and need the advice to navigate through the vastness of social media marketing safely? We are happy to advise our customers on strategic decisions and support them in community management if necessary.
What Is Socialgro?
Adding interesting features like chatbots to your website can be confusing if you don’t know how it works. Agencies like socialgro do the hard work for you to reap the rewards.
socialgro Media specializes in the art of conversational marketing. The agency creates bots and serves ads for e-commerce and direct-to-consumer brands to achieve their sales goals. As an agency partner and expert in messenger marketing, the agency is very familiar with the implementation of commercial chatbots.
socialgro Media also creates, manages, and optimizes Facebook and email campaigns for rapid scaling so you can get the highest return on investment.
People use messenger apps far more than social networks. People want the ability to speak directly to their favorite brands. If that is your business goal, you should work with socialgro.
Is your business in a niche market like real estate or finance? socialgro is the agency that elevates your brand for you.
socialgro was launched with a simple mission: to help brands and entrepreneurs connect with their customers and implement business strategies to grow beyond them and improve their customer experience.
The agency works with real estate agents, insurance brokers, salon owners, loan officers, home builders, financial services providers, small businesses, etc. Even better? You will work with clients who value and greatly appreciate customer-centric marketing campaigns using a combination of strategy, creativity, and high energy. This agency moves fast, learning and implementing new branding strategies every day for a unique group of niche clients.
The socialgro team can engage you in three different ways:
- Advice and Training – Get the advice you need to grow as a small business.
- From lead generation to managing social media and digital marketing campaigns, campaign management.
- Marketing retainers – after establishing a marketing foundation for you, socialgro tests your campaigns to see how they work for you.
You can even request a free quote to get information about your competitors, optimization tips, and more!