Social media marketing (abbreviated as SMM) is a part of online marketing.
With social media marketing, you create content to attract attention and interest in your company and your products or services on social media platforms such as Facebook, Instagram, Snapchat, TikTok, Twitter, and Co.
It would help make your social media content unique and specific to the platform you are sharing the content on. The benefit: Your brand awareness can increase, and your conversion rates improve.
Due to the increasing number of users, social media have firmly established themselves in many companies’ marketing mix in recent years and have become an important marketing channel.
Benefits of Social Media Marketing
There is a lot to say about using social media marketing for your own company.
Increase in brand awareness
Many millions of people in Germany use social networks. Instagram alone has a reach of 80% among 14 to 29-year-olds. You can see from this number that you can reach many people through social media. That’s why it’s so essential that your business uses at least one social media platform to share content about itself and its products. In this way, you can increase awareness of your brand.
Since interaction with users is very lively, social media has been proven to contribute to brand awareness significantly. Social media interactions include comments, likes, shares, and reposts.
Another advantage of social media for better brand awareness is that you can directly drive visitors from social platforms to your website. It’s easy to do by placing links to your website appropriately – be it in your profile, posts, or profile.
Socially helps brands with various aspects of their social media marketing strategy by providing results-driven services related to the social system, content production, community management, paid social advertising, influencer marketing, and more. The company divides its services into creativity and production, community management, social media strategy, and paid social advertising.
Generate leads and improve conversion rate
By using social channels to promote and share your products, you automatically reach the right target group: users who already follow your account and are interested in your company. Therefore, social networks are ideal for more lead generation, an improved conversion rate, and higher sales.
Here are some examples of how social media marketing can help you generate even more leads:
Organize competitions for the visitors and followers of your social media profiles. Promote special offers in your posts. Host live streams to announce products or share exciting company news. Sell your products through your social media profiles. For example, set up a Facebook shop or the Instagram shopping function in your profile. These features allow your visitors to click on products you’ve shared in posts to get more information about price, material, and size.
what is SociallyIn ?
SociallyIn films, it captures, manufactures, paints, records, bakes, builds, hatches, composes, invents, writes, and draws all of its clients’ social media content. They start their social media strategy with an in-depth discussion about the demographic composition of the target group they want to reach with the social media campaign. This meeting helps the creative team develop content that resonates with the ideal audience.
Once their team understands the industry and brand, they begin discussing a briefing. This could be a campaign, a seasonal holiday, or anything. The briefing is followed by a brainstorming session, using different techniques to generate unique ideas for other social platforms. Once they’re ready to launch their strategy, they move on to testing, measuring, and tweaking.
If you choose community management, SociallyIn employs community managers who represent your brand, fill the site with fresh content, and actively participate in conversations with your followers. They take stock of their efforts at the end of each month, including engagement and follower growth. They even offer multilingual social media management in over 36 languages.
Company Rating
We see that the website owner uses a service to hide his identity. This may be because the owner does not want to receive spam. However, it also makes it challenging to identify the actual owner of the website. Consequently, a website that hides its identity scores slightly lower.
This company appears to be a job portal or recruitment company. Most of these websites are legitimate but beware of so-called Job Scams. It may be a scam if the company charges money for training or other services without offering job security. Check out our blog post on Employment Scams to be sure.
Analysis of the Online Store
This website is considered popular by Alexa with a ranking of. Having a high ranking on Alexa is a good sign. The website has many visitors, but several other websites have links to it, which means that it is considered relevant by others.
This website was created several years ago. We consider this to be a positive sign. The longer a website exists, the more you can expect it to be legitimate. However, the age of the website is unfortunately not a guarantee. In some cases, fraudsters have been found to purchase existing domain names and start their malpractice on them. So checking a website is still a must.
Technical analysis
A valid SSL certificate has been detected. Professional companies use an SSL certificate to encrypt your computer’s communication and website. However, there are different levels of certification, and scammers also install a free SSL certificate. Never enter your data without checking if an SSL certificate protects your information.