What is social media marketing?
Social media marketing is the use of social networks for marketing purposes. Creating and sharing specific content and maintaining customer relationships are essential factors. In general, attempts are made to achieve digital marketing or brand goals through targeted social media marketing measures.
Social media marketing has developed into an important marketing channel in recent years and is a way for companies to communicate their messages with content and strategic measures. Social media refers to platforms that enable users to network and share online. Companies can use these platforms, for example, to reach a wide range of stakeholders such as existing and potential customers, bloggers, or journalists with relatively inexpensive and straightforward means. With the help of data analysis tools, companies can measure the progress and success and the commitment of users in social media marketing measures using KPIs. In addition to the goals that can be achieved through social media, relevant social media platforms are briefly presented below. Before companies start social media activities, they should first define the corporate goals to be achieved through social media. To determine the goals, companies can think about the following questions:
- What is the purpose of social media marketing?
- Who is the target group?
- Which social media platforms do they target group use, and in what form?
- What message do you want social media marketing to convey about the company?
Of course, every company must define its own goals according to the products or services. Nevertheless, there are some that companies can use as a guide:
- Increase traffic to the company website through affiliate links.
- optimize the conversion rate
- Increase brand awareness, for example, through social media advertising
- by building a brand identity (digital branding) that strengthens positive associations
What does Twitter mean for social media marketing?
On Twitter, companies can publish short messages, also known as tweets, with a maximum of 280 characters on their company profile. Text messages, hashtags, photos, videos, or gifs, and links to the company website or other social media profiles, serve as forms of presentation. For example, tweets can be entertaining, spread company news or promote discount campaigns. Twitter is also suitable for offering 24/7 customer service. Complaints or comments can be answered quickly, which increases customer loyalty and recognition of the company. Positive tweets from customers should be retweeted or replied to personally – Twitter is an interactive platform, and companies should take advantage of that.
What does Facebook mean for social media marketing?
A very established platform for social media marketing is Facebook. Companies can present themselves and present the brand individually with suitable content using photos or videos. The type of communication is relatively informal, enabling personal community management that strengthens the exchange and customer loyalty between the company and the user. To conduct successful social media marketing on Facebook, companies should pay attention to the Facebook algorithm. This affects the reach and potential target groups of a Facebook campaign. For example, unpromoted posts may reach fewer people than if they were budgeted.
What Is Thrive Internet Marketing Agency?
Thrive proudly displays proof of its results on its website. They have 100+ 5-star reviews on Google, 50+ on Facebook, and 30+ on Clutch. Also, testimonials are often posted as the company believes in word of mouth.
They are a full-service digital marketing agency and have been providing a wide range of services to clients across all industries since 2005. They believe they can take your online presence to the next level – your website design, copywriting, keywords, social media presence, and more.
One facet of her work is social media marketing. The following activities are part of their social media marketing services:
- Identification and assessment of the target audience
- Creating an effective social media marketing strategy and executing it
- Regular updates, as well as news and articles as they appear
- Continuous social media monitoring, including detection and response
- Sustained research, tracking, and adaptation to online trends and resources
- Promoting awareness and support within the blogger community and forums
- Targeting specific keywords, phrases, and topics relevant to your brand
- Use of analytics and data tracking tools to improve strategy