What are the most important social media platforms at the moment?
Twitter is one of the world’s most well-known social media channels. Since the end of 2017, it has been possible to tweet with 280 characters. With the help of Twitter tools, posts can be sent automatically. Whether via ads or your own active Twitter channel – the social network is one of the must-haves in marketing for experts.
Having your own Facebook page has been part of the standard repertoire of social media for many companies for years. The platform is internationally known and is constantly evolving. Facebook marketing is, therefore, an essential component of many online marketing strategies.
LinkedIn and Xing
The two career pages offer companies the opportunity to position themselves in the business environment. If you want to use social media with target recruiting, you’ve come to the right place.
YouTube
YouTube is the world’s largest platform for video content. It offers an enormous range and numerous advertising opportunities. Due to the close connection to Google, the channel is an integral part of any good social media strategy.
Pinterest acts like a large photo book where creative ideas and opinions are exchanged, and people are inspired. In contrast to other social media postings, the pins have a reasonably long lifespan, as they are displayed in thematic clusters and are becoming more widespread. Pinterest is, therefore, a good building block for generating website traffic.
tik tok
TikTok is a reasonably new phenomenon with a predominantly young target group. Posts with branding characters can be ideally placed between entertaining, creative, and sometimes bizarre posts.
Why do I need an excellent social media strategy?
Today it is no longer enough to have a profile on all platforms and to share a post from time to time. If you want to be successful on social media, you have to produce content that appeals to users and thus contributes to achieving your own company goals. At the same time, users are becoming more and more demanding. You want informative, well-researched, and professionally prepared content. Simply copying content from one social media platform to another is not enough. Much more relevant and channel-specific content is expected that pays attention to the individual needs of the target group and provides solutions to problems. To meet these requirements, an excellent social media strategy is required.
Social media consulting and strategy development
Companies often do not yet recognize the economic added value of an excellent social media strategy. In these cases, activism often determines day-to-day business, bringing short-term but rarely lasting success. If companies do not have their social media managers in-house, they can get social media advice from agencies to develop a suitable social media strategy.
The actual analysis as a starting point
At the beginning of an excellent social media consultation, the current status is first analyzed. The aim is to understand the needs and goals of the company regarding social media marketing as precisely as possible.
For example, the following questions arise:
- On which social media channels are profiles already maintained?
- What clear goals have been pursued with social media marketing so far?
- Who is the target group, and how does it usually behave?
- What type of content is the target audience consuming?
- What is your current content marketing strategy?
- Who is in charge of the social media presence?
Target definition and selection of suitable channels
The information worked out in the actual analysis is then consolidated and converted into clear goals for social media marketing.
Social media experts then check which channels are the right ones for the defined goals. Because with social media marketing, it’s less about “being there is everything” – but placing the right content on the proper channels. The produced content should always be precise and tailored to the channel and target group. The best way to do this is with a content strategy. This defines which content should appear on the individual channels, how often content should be published and who will produce this content. It is always worth looking at the competition to differentiate your position from them.
Individual social media campaigns can be created and implemented if the social media concept is in the form of goals, target groups, channels, and content strategy. A social media consultant can then support strategic decisions in day-to-day business.
What Is Cybermarket?
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