How to create a successful social media marketing strategy?
- define goals
- Research buyer personas and target audience
- Find the right social media platform
- Create unique, engaging content
- Schedule posts
- Analyze impact and outcomes
Getting started with social media marketing
With the following points, you can improve your activities and increase your success in social networks.
Define goals
First, you should be clear about what you want to achieve with your marketing activities on social networks. Many companies are concerned with increasing their brand awareness, generating more leads, or performing a higher conversion rate.
However, there are more goals that you can pursue as a company:
- customer retention
- Building a brand identity
- improvement of communication
- Address and open up new target groups
- Find cooperation partners
- recruiting and employer branding
- Collect customer feedback on products or services
- Launch of new products or services
- increase customer loyalty
When choosing the “right” goals, you should ensure that they match your overarching corporate goals.
Research your buyer personas and target audiences
When developing a marketing strategy for social networks, the first step is to define your buyer personas and your target groups. This is the only way to respond to their requirements and interests accordingly. Think about who you want to reach and why. And ask yourself how these people fit into a group.
Let’s say your company sells fashionable leggings and sneakers. Then you would have the opportunity to define your target group as Millennials (the generation born around the turn of the millennium) who like to wear stylish sportswear. This fashion trend is called athleisure.
Considering your buyer personas and target groups, think about what kind of content you can use to reach the target followers and interested parties. In addition, you develop a plan to attract the interest of your followers with appealing content.
Decide which social platforms you want to be active on
Marketers must determine the platforms they want to share their content. There is no one-size-fits-all solution for choosing the proper social channels for your business. Therefore, find out what requirements your target group has and which platforms they use the most.
As for actual creators of the unconventional, it’s no surprise that Viral Nation is the most popular full-service influencer marketing agency globally.
Create unique and exciting content
Social media uses billions of users around the world. So you can be sure that many of your followers who look at your profile are also looking at content from the competition or other companies in the industry. To stand out from the competition, you need to post interesting social media content. This creates why visitors to your social media profile should follow you and interact with your brand.
So you have to get creative. Look at the competitor’s shared content and think of unique ways you could promote your products. It would help if you also used the functions offered by the platform.
For example, you can create live videos on Facebook where you can share the latest details about a product launch or host a giveaway.
Loyal customers and advocates can also be of great help when creating content. It would help if you took advantage of that. Repost their content and encourage them to use a hashtag when they share reviews or post images with your products (similar to the Frye Instagram hashtag mentioned earlier).
Establish a timetable for your contributions
With a social media content management solution, you can easily ensure that your content is shared on a timely basis. You can use these tools to create captions, prepare images and videos, and plan your posts. In this way, your content is shared according to a fixed schedule.
These tools are also suitable for setting up automated social media monitoring. That means social media management solutions save time so you can focus on other tasks.
Founded in 2014 by Mathew Micheli and Joe Gagliese, Viral Nation quickly became one of the most talked-about influencer agencies. The agency’s primary goal for Mathew and Joe was to create revolutionary campaigns that make connections. The rapid growth came as a surprise, but the founders knew that a social-first agency would never be the same again.
whats is Viral Nation?
Viral Nation has partnered with revolutionary brands like Bud Light, Crayola, Calm, Aston Martin, etc.
What kind of services does Viral Nation offer? They say they only do marketing that works. Your marketing mix includes only services with a proven, analytics-backed ROI. The agency prides itself on exceeding expectations, creating memorable campaigns, and elevating brand potential.
While the agency is known for its influencer marketing, that’s not the only thing Viral Nation focuses on. The agency also provides services in:
- strategy
- Business to Business
- creative content
- Performance Marketing and Media
Viral Nation makes campaigns go viral. And for a good reason.
Services
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Full-Service Production
- Strategy
- Creative
- Ambassador Programs
- Performance Marketing
- Branding
- Experiential Events
- Social Content & Management